Why football league tables are a great place to advertise

Advertising in football is a huge revenue source and this article analyses the industry.

Sponsoring football shirts is an successful sponsorship tactic. Not just are the shirts viewed on the tv every time that team plays, but they are observed each occasion somebody is seen wearing the shirt. This suggests the marketing and advertising is maintained for possibly many years as individuals will continue to don the shirts for a prolonged time. In the Premier League, the Virgin media investors have a sponsorship through one of the mid table football team’s shirts. Some football shirts can end up being somewhat of a fashion item, and if this happens then the sponsorship comes to be even more effective. This is true for the whole of the English football league system. Various celebrities or street stylists will wear a football shirt, and by doing so provides marketing and advertising. While this a pretty irregular and uncommon way of getting your brand out there, it still is effective.

Sponsoring a football team or league is a big opportunity for a company to have great advertising. Football leagues can be viewed by millions of people, so it is clearly an effective way to acquire viewed by a lot of individuals and rapidly. There are also many ways to sponsor football, through shirt sponsors to sponsoring a whole league. Some of the biggest investors in Telecom Italia helped make the choice for the firm to sponsor the Italian Serie A. While this an exceptionally pricey strategy of advertising and marketing it is among the most beneficial; not only is the Serie A watched every weekend by followers in Italy, it is also watched by millions all over the world. The act of sponsoring the whole league likewise suggests the that every game that is played has some form of sponsorship on it by the telecom firm. It gives you more views than the other types of football marketing, as there are few types of advertising that can provide such extensive viewers. With almost 40 million viewers in the first six weeks of the Serie A being a relatively normal number, it proves how vast the audience is.

The sponsor of a football top can become its reference point for supporters; for example, they may not know which year a shirt came from but know which it is only through the sponsor. By choosing to sponsor a hugely prominent London football club, the investors in Samsung would have increased their appearance in Britain but also across the globe as the team has such a broad fanbase. No matter where you are across the world, you can find football shirts from various leagues. You will discover Spanish league shirts in Asia for instance. Another form of marketing is to sponsor arenas, where by the stadium is branded after your company or brand name. While this does not have the same diverse viewership as shirt sponsorship, it does is hold a specific gravitas.

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